NOT IN MY HOUSE
#NOT in my house is a community prevention effort with the primary goal of reducing youth social access to alcohol by raising awareness about social host liability and related misperceptions surrounding underage drinking
The overarching goal of the NOT IN MY HOUSE campaign is to change community norms and attitudes surrounding underage drinking. Youth alcohol use has been inappropriately diagnosed as an unavoidable rite of passage, racking up costs and consequences for communities. This campaign aims to change that.
The Not in My House Campaign supports two components:
Sticker Shock Campaign
Parent Pledge Project